According to the USPTO, the key factors considered in most cases are the degree of similarity between the marks at issue and whether the parties' goods and/or services are sufficiently related that consumers are likely to assume (mistakenly) that they come from a common source. Other factors that courts typically consider include how and where the parties' goods or services are advertised, marketed, and sold; the purchasing conditions; the range of prospective purchasers of the goods or services; whether there is any evidence of actual confusion caused by the allegedly infringing mark; the defendant's intent in adopting its mark; and the strength of the plaintiff's mark.
a court order (injunction) that the defendant stop using the accused mark;
an order requiring the destruction or forfeiture of infringing articles;
monetary relief, including the defendant's profits, any damages sustained by the plaintiff, and the costs of the action; and
an order that the defendant, in certain cases, pay the plaintiffs' attorneys' fees.
Conversely, a court may find instead that (1) you are not infringing the trademark, (2) a defense bars the plaintiff's claim(s), or (3) other reasons exist why the trademark owner is not entitled to prevail. The risk to filing a suit is that sometimes courts will invalidate a trademark registration by ruling it is too generic and not worthy of protection notwithstanding the USPTO may have granted a registration.
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